Who am I?

I’m John.

I’m from Liverpool, now live in South West London. I’ve known relative poverty and relative wealth, hopelessness and euphoria, failure and success, sadness and joy. Few things are fixed, possibilities are all around us.

I graduated from the University of York (Econ and Politics) in 1991, from Newcastle College with my Life Coaching Certificate in 2007, from the Meyler Campbell Business Coaching Programme in 2011. I coached delegates of the On Purpose Programme for over 7 years and I am a Mentor for the CIPD Programme for Aspiring HR Directors. I believe I’ve made a positive difference to people’s lives.

I have led, built, transformed or simply nurtured individuals and teams for growth, for more than 2 decades. I’ve supported businesses in the UK and internationally. I’ve been self employed twice before, so this is no.3

My first HR Director role was in 2007 and I managed succession from my latest CPO role at HC-One in October 2025. I’m also Chair of a wonderful charity in South London. If you want a bit more detail, my LinkedIn page can be accessed via the footer, below.

For me, it’s time for something different, smaller in scale, deeper in impact.

I understand human beings. I understand business. I understand culture, leadership and learning. I’m also bloody good at developing people, shifting mindsets, creating environments where people can safely learn and grow.

With Latitude, I’m creating a lifestyle business with 3 criteria at its heart - joy, learning, flexibility. By lifestyle business, I mean one that will be an integral part of my life; in service of others, but on my own flexible terms. It’s how I now choose to live my life.

If you think, or feel, I can walk alongside you in the work you need to do, get in touch.